YWCA: #Notokay

2015
Client: YWCA
Agency: Juniper Park
Creative Director: Terry Drummond, Alan Madill
Art Director: Bonnie Cheung
Copywriter: Erin Kawalecki
Graphic Designer: Louise Duarte

 

YWCA #NOTokay

Violence against women is simply not okay. However, something so obvious isn't taken so seriously when pop culture continue to embrace the issue as a joke. This campaign is a wake up call.   NOTOKAY.CA


Video

#NOTokay "That's No Joke"

#NOTokay "Not a Game"

#NOTokay "Change the Tune"


Radio

YES_WALL_ALL_Nov13_Page_12.jpg
BackShirt.jpg