Sony Pictures: Spiderman Homecoming
2017
Client: Sony Pictures
Agency: Virtue - Creative Agency for VICE
Creative Director: Yasmin Sahni
Art Director: Bonnie Cheung
Graphic Designer: Bonnie Cheung
Copywriter: James McGuire
Director: Hayden Currie
Editor: Nice and Juicey
Post: Alter Ego
Spiderman Homecoming: #Spideyhelp
To help Sony launch the DVD release of Spiderman Homecoming, they tasked us with creating a socially engaging campaign. In true Spiderman fashion, we created #Spideyhelp, asking the people of Toronto if they needed any help from Spiderman. Through Facebook, Instagram, Cragislist, Bunz and an actual telephone hotline, we received a wide array of requests.
