SEPHORA

We Belong to Something Beautiful

We belong to something beautiful. Regardless of how you identify, Sephora welcomes you under a big family of ‘WE’.
Through collaboration with Canadians who define beauty in their own unique way, we wanted to show the audience that Sephora is a welcoming space for all.

Working with collaborators, Sephora told their stories on their trials and tribulations on belonging in a society that has a tendency to exclude.
With a hero anthem video and individual profile videos, assets were played across all social platforms.

In addition to in-store print assets, OOHs such as billboards, digital TSAs and transit wraps were plastered across Canada with an intensive media buy.