Scotiabank: #SaidBefore

2020
Client: ScotiaBank
Agency: Ben Simon Byrn / One Method / Narrative
Creative Director: Debbie Chan
Art Director: Bonnie Cheung, Angelica Carreno
Copywriter: Sophia Wilby, Cheryl Post
Director: Caitlin Cronenberg

Scotiabank: IWD #SaidBefore

We’ve been saying the same thing for a long time. Yet little has changed. This Scotiabank International Women’s Day campaign kickstarted with an anthem video. We asked today’s influential women to repeat the words of influential women of the past – fighting for equality. As a way to put these words into action, we also showcased how Scotiabank is committed to dismantling barriers faced by women with a website illustrating all of their women’s initiatives.