Palm Bay: Social Media Overhaul

Palm Bay asked us to make their brand more relatable to their target demographic: women who value the importance of friendships. We determined that they needed to have content that was visually stunning and culturally relevant, so we reached out to a network of creators throughout Canada to create one of a kind artwork dedicated to Palm Bay.

We saw ‘National Best Friend Day’ as the perfect opportunity for Palm Bay to do something special. We created the National Best Friend Day card campaign where anyone can send a real card created by Allison and Cam (Toronto artists) to their best friend. (See Case Study video).

Creators: Alexis Torimiro, Taylor Reynolds, Mariah Hamilton, Andrea Manica, Gillian Wilson, Dani Reynolds, Maya Fuhr, Nathalia Allen, Salini Perera, Pam Lau, Jeanie Phan.

Palm Bay Social Media Guidelines

Palm Bay Social Media Guide
Agency: Virtue - The Creative Agency by Vice | Strategic Planner: Geoff Gingrich | Copywriter: Bonnie Cheung / James McGuire | Art Director: Bonnie Cheung | Graphic Designer + Photography: Ben Coles

Case Study Video

Palm Bay 2018 Case Study Video