Palm Bay - Brand Lift Animations

2018
Client: Palm Bay
Agency: Virtue - Creative Agency for VICE
Sr.Digital Creative: Alex Cirka
Art Director: Bonnie Cheung
Copywriter: James McGuire
Animation Studio: Tantrum

Palm Bay

Palm Bay had 4 new flavours that they wanted Canadians to know about and tasked us with creating 4 eye-catching brand-lift assets that would capture the attention of our audience through sponsored posts. We opted for an animation style that plays heavily into the flavour cues while simultaneously hero-ing the Palm Bay can.