Kraft Singles Bold: Boldness Squared

2017
Client: Kraft
Agency: Virtue - The Creative Agency for VICE
Art Director: Bonnie Cheung
Copywriter: James McGuire
Director: Brett Blackwell
Editing: School
Post Production: The Vanity

Kraft Singles Bold: Boldness Squared

For the launch of Kraft’s new product - Kraft Singles Bold, we created 4 quirky spots to play up the “bold” flavours. “Think Outside the Square” ran simultaneously with one of Apple’s Keynote talks in which the company gives a global presentation of new products to be released.

VICE x Kraft Singles Bold

In addition to the pre-rolls, Kraft also collaborated with VICE’s Matty Matheson to create a How-To Video with their new product.
(*Matty Matheson creative was not executed by me)