FIDO: When in Roam
2018
Client: FIDO
Agency: Virtue - Creative Agency for VICE
Creative Director: Yasmin Sahni
Art Director: Bonnie Cheung
Graphic Designer: Ben Coles
Copywriter: James McGuire
Director: Dylan Riebling
DP: Danny Patterson
FIDO: When In Roam
Fido tasked us to introduce their roaming program to millennials that can resonate with them. We created a long-form documentary, hosted by well-rounded and respected creator - Che Kothari to Colombia. Through this unscripted content, Che helped us uncover the hidden beauties of a country trying to escape it’s stigmatized history of drug and violence.
Companion Ad
FIDO Roam: Stray
Along with the long-form doc, we also provided FIDO with a companion ad that ran between the documentary episodes.
Agency: Virtue - Creative Agency for VICE
Creative Director: Yasmin Sahni
Art Director: Bonnie Cheung
Graphic Designer: Ben Coles
Copywriter: James McGuire
Director: ISTOICA