FIDO: Go Get it at WSSF
Part of FIDO’s Go Get It Campaign was to instill a sense of thrill and excitement amongst their younger customers.
Thus, at the World Ski and Snowboard Festival in Whislter, BC, we teamed up with professional skiers Sean Pettit and Maude Raymond and captured their energy and their GO GET IT spirit. They were eager to show their followers everything that FIDO had put them up to which included bungee jumping, zip-lining across the highest mountains that Whistler had to offer, heli-skiing, and ended it with a jammed pack concert.
2017
Client: FIDO
Agency: Virtue - Creative Agency for VICE
Creative Director: Yasmin Sahni
Art Director: Bonnie Cheung
Graphic Designer: Bonnie Cheung
Director: Bonnie Cheung
DP: Andy Andy Wood, Danny Patterson