Canon: Let’em know

2018
Client: Canon
Agency: Virtue
Art Director: Bonnie Cheung
Copywriter: James McGuire
Graphic Designer: Ben Coles
Director: Adrian Vieni
Editor: Laura McMillain
Sound Design: Farmhouse
Post: Nice Shoes
Set Photographer: Aaron Wynia

Canon: Let’em know.

As a way to drive our audience to have their voice heard, we helped Canon position their line of mirrorless cameras as a megaphone for creativity. We created a 30sec anthem video, and followed up with 4 unique profile videos of our creators. In addition, we created an onslaught of media assets from a digital OOH takeover at Union Station, website, FB carousel ads, and some old school OOH hoarding.