BMO Smartfolio: The Invested

2018
Client: BMO
Agency: Virtue - Creative Agency for VICE
Creative Director: Yasmin Sahni
Art Director: Bonnie Cheung
Copywriter: James McGuire
Director: Lucas Dabrowski
Editor: Kat Webber
Post: Alter Ego
Sound: BoomBox

BMO Smartfolio: The Invested.

Investing can seem like a daunting task, BMO wanted to position Smartfolio as an easy-to-use investing product that can be used by all Canadians. To make the product more approachable, we created a branded piece focusing on real Canadians who are invested in their community as well as their own financial wellbeing.